Example blue ocean strategy

These strategic moves also function to lower costs to the producer of the product or service, resulting in the capability to offer a high value product or service that has not been seen before, at a very reasonable price to the buyer. Value without innovation will give only incremental gains easily duplicated by the competition. The idea is to create a huge leap in value never seen before.

Example blue ocean strategy


Many Indian Ocean littoral states rely heavily on their Blue Economy as a source of income, nutrition, employment, and generally a driver of development. Meanwhile, oceans are Example blue ocean strategy the biggest crime scene in the world as vast unregulated spaces offer perfect conditions to hide criminal activities, namely anonymity and freedom from law enforcement.

Crimes committed at sea not only threaten the security of seafarers and undermine blue economies, they also have harmful societal spill-over effects in littoral states such as, for example, increase in drug addiction in small island developing nations that are transit points for maritime narcotics smuggling.

Maritime security and countering maritime crime, also termed Blue Justice, is therefore a key priority for Indian Ocean States, particularly as the volume and gravity of crime committed at sea increases.


The reach of law enforcement in the Region is, however, very scarce and the physical challenges of apprehension are vast. The GMCP IO team works with coastal states of the Indian Ocean to enhance and coordinate their efforts to effectively respond to maritime crimes affecting their waters.

Supporting the "Piracy Prosecution Model" as a criminal justice response to Somali piracy was the programme's foundational work and continues to be central to support delivered in the Indian Ocean.

The IO team also works with states to develop their national maritime law enforcement capacities to combat specific maritime threats they face, such as drugs trafficking and maritime terrorism, and has established a trans-regional maritime crime coordination mechanism; the Indian Ocean Forum on Maritime Crime IOFMC.

This military response to piracy - which continues today - has proven highly effective.

This is an example of path three of blue ocean strategy’s six paths framework that suggests that companies can gain new insights into unlocking blue oceans by looking across the chain of buyers in an industry and shifting their focus to a previously overlooked set of buyers. "Our study shows that blue ocean strategy is particularly needed when supply exceeds demand in a market," Kim explained in an article on Forbes. "This situation is applying to more and more. Considering a New Approach. Blue Ocean Strategy is the strategy of creating “new market space that is uncontested.” The goal of a strategy like this is to: Find places where the competition is irrelevant; Reconstruct market boundaries.

However, initially, it provided no 'legal finish'. Naval forces intercepting suspected pirate groups on the high seas were often forced to let the suspects go without sanctions because sound and efficient criminal justice mechanisms were not in place to enable prosecution. Under the piracy prosecution model, willing prosecuting States first need to ensure they have legislation in place to allow them to prosecute piracy domestically.

Prosecuting States then formalize transfer agreements with naval forces carrying out counter-piracy patrols. Under these transfer agreements, when suspected pirates are apprehended at sea, the naval force secures the evidence and submits a request to the prosecuting State. The State may accept or refuse the case for prosecution based on its own evaluation of the evidence and other considerations.

Upon receiving the suspected pirates in its own jurisdiction, the prosecuting State investigates the case further and proceeds to prosecute the case domestically. The GMCP has been involved in supporting all junctures of this process: The Piracy Prosecution Model has been applauded as an innovative regional criminal justice approach taken by states in the Western Indian Ocean in response to the shared threat of piracy, particularly Kenya, Mauritius and Seychelles who stepped forward as prosecuting States.

It was to a certain extent made possible by the "universal jurisdiction" of the crime of piracy.

Ocean acidification is the ongoing decrease in the pH of the Earth's oceans, caused by the uptake of carbon dioxide (CO 2) from the atmosphere. Seawater is slightly basic (meaning pH > 7), and ocean acidification involves a shift towards pH-neutral conditions rather than a transition to acidic conditions (pH. For example Starbucks is a company that implemented the Blue Ocean Strategy successfully. There were many coffee shops that were more established when Starbucks came on the scene. There were many coffee shops that were more established when Starbucks came on the scene. Blue ocean strategy is based on over decade-long study of more than strategic moves spanning more than 30 industries over years.

With piracy suspects handed over for prosecution between andKenya convictedMauritius 12 and Seychelles The model provided a deterrent mechanism that resulted in a legal finish for suspected pirates detained on the high seas. GMCP IO today - building Maritime Law Enforcement capacity to tackle maritime crime threats Building on the experience gained under the piracy prosecution model, the Indian Ocean team has expanded its work with Indian Ocean States to build their capacity to fight maritime crime.

KENYA Kenya's northern coastal border with Somalia is subject to various forms of maritime crime, including threats of terrorism emanating from the sea. The GMCP supports the Kenya Maritime Police Unit MPU to build capacity through the delivery of training courses developed specifically to build capacity to increase the effectiveness of the fight against maritime crime.

Example blue ocean strategy

GMCP's MLE training is fundamentally routed in day to day mentoring in core skills such as seamanship, maritime policing, and engineering by experts embedded with maritime law enforcement authorities. In addition, specialized training is offered on specific crimes in the maritime environment.

The aim of these training courses is to give officers the tools to, for example, spot signs that crew on board a vessel are victims of trafficking, or that a ship is smuggling narcotics in hidden compartments, etc.

These courses also include practical exercises in Visit Board Search and Seizure at sea which tend to be quite complex operations.

GMCP also supports the Kenyan court administration in Shanzu and Mombasa Courts where investments were made to develop an Electronic Case Management system aimed to sustainably reduce the burden and backlogs the criminal courts charged with hearing piracy and maritime crime trials. Future interventions will focus on expansion of Kenyan courts to create more operating and storage space, more specialized training to help the MPU better monitor and respond to threats of crime and security in northern Kenya, increasing operational cooperation between the Kenya Maritime Police and the Rural Border Patrol Agency, and incorporate practical exercises in the maintenance and upkeep of their boat fleet, including developing safety procedures for the conduct of boat maintenance.One other strategy widely employed by fishes is the ability to switch environments to take advantage of differences in food availability or protection from one environment to another.

Blue Ocean Strategy is a marketing theory from a book published in which was written by W. Chan Kim and Renée Mauborgne, professors at INSEAD.

[citation needed]Based on a study of strategic moves spanning more than a hundred years and thirty industries, Kim and Mauborgne argue that companies can succeed by creating "blue oceans" of uncontested market space, as opposed to "red . The term value curve appears in three key Harvard Business Review articles by W.

Chan Kim and Renee Mauborgne, as well as their book – Blue Ocean Strategy. Blue Ocean Examples Blue Ocean Shifts See examples of organizations that applied the blue ocean shift tools and process to successfully shift from red to blue oceans. Co-author of “Blue Ocean Strategy,” Renée Mauborgne shares powerful & practical advice on creating a business that stands out—in any industry.

The first example of blue ocean strategy comes from computer games giant, Nintendo, in the form of the Nintendo Wii.

Ocean acidification - Wikipedia